{"id":2327,"date":"2018-08-14T16:20:56","date_gmt":"2018-08-14T16:20:56","guid":{"rendered":"https:\/\/www.expressao.pt\/transcreation\/"},"modified":"2023-08-10T07:35:26","modified_gmt":"2023-08-10T07:35:26","slug":"transcriacao","status":"publish","type":"page","link":"https:\/\/www.expressao.pt\/pt-pt\/transcriacao\/","title":{"rendered":"Transcria\u00e7\u00e3o"},"content":{"rendered":"<div id=\"pl-2327\"  class=\"panel-layout\" ><div id=\"pg-2327-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-2327-0\" ><div id=\"pgc-2327-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2327-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-2327-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><i>No que toca a conte\u00fado criativo, n\u00e3o se trata de traduzir as palavras literalmente. Trata-se de adaptar a mensagem de uma l\u00edngua mantendo o seu objetivo, estilo, tom e contexto.<\/i><\/p>\n<p>A transcria\u00e7\u00e3o tamb\u00e9m \u00e9 conhecida por <b>tradu\u00e7\u00e3o criativa.<\/b> Uma mensagem transcriada com sucesso desperta as mesmas emo\u00e7\u00f5es e tem o mesmo impacto na l\u00edngua de chegada que na l\u00edngua de partida. A transcria\u00e7\u00e3o \u00e9 cada vez mais utilizada em campanhas globais de marketing e publicidade, uma vez que os publicit\u00e1rios procuram transcender as fronteiras culturais e lingu\u00edsticas. Tem igualmente em conta imagens que s\u00e3o usadas em mensagens criativas, assegurando que s\u00e3o adequadas ao mercado local alvo.<\/p>\n<p>Uma rede global de <i>copywriters<\/i><\/p>\n<p>Na nossa rede de linguistas, contamos com uma s\u00e9rie de <i>copywriters<\/i> altamente qualificados e especializados em mais de 40 l\u00ednguas.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-2327-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-2327-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-2327-0-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>A nossa experi\u00eancia na presta\u00e7\u00e3o de servi\u00e7os de tradu\u00e7\u00e3o de qualidade h\u00e1 mais de 25 anos, permite-nos ajud\u00e1-lo com os seguintes projetos de transcria\u00e7\u00e3o:<\/p>\n<ul>\n<li>slogans<\/li>\n<li>log\u00f3tipos e marcas<\/li>\n<li>campanhas globais de marketing e publicidade<\/li>\n<li>comunicados de imprensa<\/li>\n<li>websites<\/li>\n<li>taglines<\/li>\n<li>nomes de produtos<\/li>\n<li>p\u00f3steres, panfletos e folhetos<\/li>\n<li>SEO, redes sociais e marketing digital <i>pay-per-click<\/i><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-2327-1\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-2327-1\" style=\"padding: 100px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\" ><div id=\"pgc-2327-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2327-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div style=\"text-align: left;\" data-title-color=\"#ffffff\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-2327-1-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Solicitar or\u00e7amento gratuito<\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-2327-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-2327-1-1-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"3\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-2327-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-wire-3b6eb174bb88-2327\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\">\n\t<a\n\thref=\"https:\/\/www.expressao.pt\/pt-pt\/quote-trans\/\"\n\t\tclass=\"ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tContactos\t\t<\/span>\n\t<\/a>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>No que toca a conte\u00fado criativo, n\u00e3o se trata de traduzir as palavras literalmente. Trata-se de adaptar a mensagem de uma l\u00edngua [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2245,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-2327","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Express\u00e3o \u2013 Empresa profissional de tradu\u00e7\u00e3o e transcria\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Somos uma empresa de tradu\u00e7\u00e3o e transcria\u00e7\u00e3o, especializada em tradu\u00e7\u00e3o criativa e de marketing com mais de 20 anos de experi\u00eancia. 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